The billion dollar blind spot: How much physicians lose quietly to underbilling each year and how to get it back

Sponsored Session

Room: Ballroom A (Plenary Room)

How much of what physicians earn never reaches them? Underbilling is a financial issue rooted in time pressures, complexity, and the uncertainty physicians experience throughout the billing process. Every day, physicians deliver care that is never fully billed.

A complex visit documented as a routine one. A counselling conversation billed at the lowest applicable code. A procedure performed but not itemized. Individually, these moments seem small. Together, they add up to an estimated $1 billion in earned revenue that disappears for Canadian physicians every year.

Drawing on findings from Dr.Bill’s inaugural 2026 Canadian Physician Financial Health Survey, this session explores how the right combination of technology and human expertise can help close the gap between care delivered and revenue collected. Physicians can spend less time pursuing payments and more time caring for patients and focusing on their personal lives.Participants will leave with a practical framework for identifying their own underbilling patterns, a clear view of the technology that can help, and a new definition of efficiency.

Speaker:

• Chris Foster, General Manager, Dr.Bill

Presenter Bio:

Chris Foster

Chris Foster is the General Manager of Dr.Bill, Canada’s leading standalone medical billing company. He is responsible for shaping and executing against the company’s strategic roadmap, aligning business objectives with product innovation and revenue growth. Chris leads a cross-functional team spanning Product, Sales, Strategic Finance, and Operations, developing and executing go-to-market strategies that drive customer acquisition, engagement, and monetization.

A seasoned product leader with a passion for building B2B and B2B2C SaaS products, Chris brings a proven track record of guiding teams to accelerate revenue through strategic pricing, packaging, and product innovation, with prior roles at Acuity Insights, Benevity, and PureFacts.

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