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Breakfast Spotlight: How Automating Scheduling & Billing Can Boost Physicians’ Efficiency and Revenue 

Sponsored Session

This session explores how automating physician scheduling and using the right medical billing solution can significantly improve operational efficiency, reduce administrative burden, and increase revenue. Featuring real-world results from a multi-year research project conducted at CHUM in partnership with Analysis Group, the presentation highlights measurable outcomes including time savings, improved satisfaction, and ROI. It also includes findings from an independent survey of physicians using Petal’s billing solution, showcasing a 9.4% average increase in revenue and meaningful reductions in administrative workload. 

Presented by:


Presenter Bios:

Arthur Calen

Arthur Calen is an Account Manager at Petal Health. He helps healthcare executives, department heads, and physicians resolve operational inefficiencies, leading to measurable improvements. With experience in SaaS, cloud services, and IT infrastructure, he delivers technology solutions that optimize resources, strengthen team performance, and drive better patient outcomes.

Having led cross-industry projects, Arthur understands how to translate technology into tangible value for leadership teams. He builds relationships based on empathy and trust, fostering seamless adoption of change and alignment with organizational goals. Whether accelerating digital transformation, improving access to care, or supporting strategic growth initiatives, Arthur collaborates with leaders to ensure technology investments deliver lasting operational and clinical impact.


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