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UID:MEC-5650c82d95b90731ab2d2bc4016e036d@ontariomd.live
DTSTART:20261001T120000Z
DTEND:20261001T123000Z
DTSTAMP:20260922T132400Z
CREATED:20260922
LAST-MODIFIED:20260923
SUMMARY:The billion dollar blind spot: How much physicians lose quietly to underbilling each year and how to get it back
DESCRIPTION:\nSponsored Session\n\n\n\nRoom: Ballroom A (Plenary Room)\n\n\n\nHow much of what physicians earn never reaches them? Underbilling is a financial issue rooted in time pressures, complexity, and the uncertainty physicians experience throughout the billing process. Every day, physicians deliver care that is never fully billed.\n\n\n\nA complex visit documented as a routine one. A counselling conversation billed at the lowest applicable code. A procedure performed but not itemized. Individually, these moments seem small. Together, they add up to an estimated $1 billion in earned revenue that disappears for Canadian physicians every year.\n\n\n\nDrawing on findings from Dr.Bill’s inaugural 2026 Canadian Physician Financial Health Survey, this session explores how the right combination of technology and human expertise can help close the gap between care delivered and revenue collected. Physicians can spend less time pursuing payments and more time caring for patients and focusing on their personal lives.Participants will leave with a practical framework for identifying their own underbilling patterns, a clear view of the technology that can help, and a new definition of efficiency.\n\n\n\nSpeaker:\n\n\n\n\nChris Foster, General Manager, Dr.Bill\n\n\n\n\n\n\n\n\n\nPresenter Bio:\n\n\n\n\n\n\n\n\nChris Foster\n\n\n\nChris Foster is the General Manager of Dr.Bill, Canada’s leading standalone medical billing company. He is responsible for shaping and executing against the company’s strategic roadmap, aligning business objectives with product innovation and revenue growth. Chris leads a cross-functional team spanning Product, Sales, Strategic Finance, and Operations, developing and executing go-to-market strategies that drive customer acquisition, engagement, and monetization.\n\n\n\nA seasoned product leader with a passion for building B2B and B2B2C SaaS products, Chris brings a proven track record of guiding teams to accelerate revenue through strategic pricing, packaging, and product innovation, with prior roles at Acuity Insights, Benevity, and PureFacts.\n\n\n\n\n\n\n\n\n.wp-block-kadence-advancedbtn.kb-btns33934_e7877a-84{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns33934_e7877a-84 .kt-button{font-weight:normal;font-style:normal;}.kt-btns33934_e7877a-84 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns33934_e7877a-84 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns33934_e7877a-84 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns33934_e7877a-84 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns33934_e7877a-84 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns33934_e7877a-84 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns33934_e7877a-84 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}\nul.menu .wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button{color:#ffffff;background:#1e5634;text-transform:uppercase;border-top:0px solid #555555;border-right:0px solid #555555;border-bottom:0px solid #555555;border-left:0px solid #555555;margin-top:20px;margin-bottom:0px;}.wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button:focus{color:#ffffff;background:#481465;border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button{border-top:0px solid #555555;border-right:0px solid #555555;border-bottom:0px solid #555555;border-left:0px solid #555555;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button:focus{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button{border-top:0px solid #555555;border-right:0px solid #555555;border-bottom:0px solid #555555;border-left:0px solid #555555;}.wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn33934_4a606d-2b.kb-button:focus{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}Register Now\n\n\n\n\n\n\n\n\nShare this:\n Share on Facebook (Opens in new window)\n Facebook\n \n Share on LinkedIn (Opens in new window)\n LinkedIn\n \n Share on X (Opens in new window)\n X\n \n Email a link to a friend (Opens in new window)\n Email\n
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Sponsored Session
Room: Ballroom A (Plenary Room)
How much of what physicians earn never reaches them? Underbilling is a financial issue rooted in time pressures, complexity, and the uncertainty physicians experience throughout the billing process. Every day, physicians deliver care that is never fully billed.
A complex visit documented as a routine one. A counselling conversation billed at the lowest applicable code. A procedure performed but not itemized. Individually, these moments seem small. Together, they add up to an estimated $1 billion in earned revenue that disappears for Canadian physicians every year.
Drawing on findings from Dr.Bill’s inaugural 2026 Canadian Physician Financial Health Survey, this session explores how the right combination of technology and human expertise can help close the gap between care delivered and revenue collected. Physicians can spend less time pursuing payments and more time caring for patients and focusing on their personal lives.Participants will leave with a practical framework for identifying their own underbilling patterns, a clear view of the technology that can help, and a new definition of efficiency.
Speaker:
- Chris Foster, General Manager, Dr.Bill
Presenter Bio:
Chris Foster
Chris Foster is the General Manager of Dr.Bill, Canada’s leading standalone medical billing company. He is responsible for shaping and executing against the company’s strategic roadmap, aligning business objectives with product innovation and revenue growth. Chris leads a cross-functional team spanning Product, Sales, Strategic Finance, and Operations, developing and executing go-to-market strategies that drive customer acquisition, engagement, and monetization.
A seasoned product leader with a passion for building B2B and B2B2C SaaS products, Chris brings a proven track record of guiding teams to accelerate revenue through strategic pricing, packaging, and product innovation, with prior roles at Acuity Insights, Benevity, and PureFacts.
